Empire Laser Tools

Accuracy. Durability. Built on Trust.

The advanced exploration and development of an all-new laser measuring/marking tool line, aimed at reinvigorating The Hope Depot’s stagnant laser tool category.

Close collaboration between internal sales and marketing teams, combined with key insights from Home Depot executive’s empowered a cross functional team of designers, engineers and research to craft segment defining innovation to an overlooked product.

Key functional opportunities were inspired by in-depth consumer feedback, adjacent market inspiration and emerging technologies. Culminating with the creation of 5 innovative laser tools and powerful Empire visual brand language.

Role
Lead Designer

Year
2013

Project Type
Advanced Design

Consumer Research

Visual Brand Language

Design Strategy