Craftsman Corded Drills
Would you add a corded drill to your arsenal of tools?
Every woodworker’s toolkit should include a high-power corded drill. Capable of providing all day power and consistent torque, making them useful for heavy-duty tasks like drilling through sheets of metal or essentials such as drilling holes in hardwood or driving screws.
Cordless power tools garner the consumers attention in today’s market, presenting an interesting design challenging… How can we rethink a legacy product adding, enhanced user focused features without losing the bang for your buck value that construction pro’s and DIY’ers value? Let’s dive into the advanced research, exploration and development of Craftsman’s next generation of corded power products.
Role
Lead Designer
Design Mentor
Year
2013
Project Type
Advanced Design
Consumer Research
Visual Brand Language
Feature Innovation
Product Storytelling
































