Craftsman XTC Tools

Trust. In the future of Craftsman Professional.

Craftsman, an authentic icon. Challenged our design team to reimagine the 20-volt professional line of cordless power tools, building on Craftsman’s core values of Trust, Durability, and Innovation.

Our design journey took the core tools back to basics. With designers leveraging consumer research, market analysis, competitive reviews and advanced technologies to craft segment defining concepts.

The refined tool range highlighted emerging innovations, from improved battery technology, enhanced ergonomics and lightweight materials. Guaranteeing each tool would exceed the expectations of construction professionals and DIY enthusiasts alike.

Role
Lead Designer

Design Mentor

Year
2013

Project Type
Advanced Design

Consumer Research

Visual Brand Language

Feature Innovation

Product Storytelling