Craftsman NexTec Drill

Nex-Gen Power & Performance 

For DIY projects, or other home improvements, compact 12 volt tools offer high performance, lightweight and ergonomic comfort that the everyday woodworker and construction professional appreciates. Challenged with developing the second generation of Craftsman’s highly successful NexTec tool range the design team leveraged Craftsman’s core values of Trust, Durability, and Innovation to create segment defining solutions.

The NEXTEC 12 Volt Drill is the halo product in the Gen 2 tool range, providing best in class torque, quick boost charging, and a powerful design aesthetic that will serve as the visual brand language (VBL) for all NEXTEC G2 tools.

Role
Lead Designer

Design Mentor

Year
2010

Project Type
Production Design

Visual Brand Language

Consumer Research